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For publishers, editorial staffs, publishing services providers
It's not a magic formula, nor a promotional trick. For us, advanced digital publishing simply means using xml single source publishing technology, i.e. a highly effective and efficient workflow based on xml. Thanks to xml single source publishing you can avoid all repetitive and compiling tasks, and focus on the creative part of projects. It means that you can focus on contents and layout templates.
Xml single source publishing technology is not about one single book or project. You can take advantage of xml based technology when you publish a number of products in different formats and with the same structure. For instance, if you publish a series with the same layout template, both for print and ebooks, you can save a lot of time and money by creating each ebook with a single click and by importing each xml file into Indesign. You get a complete ebook and your layout for printing in seconds.